Enhance SKILLS, Drive RESULTS, and Empower Your Team to SUCCEED
Mary consistently gets top scores from our team, to the point where my team has said, “We only want to do trainings with Mary!”
TERESA GAFFNEY / Senior director, global marketing, Children international
Effective Internal Communications - Be Understood, Influential & Persuasive
Does creating internal communications or presentations feel like trial and error? Being able to communicate well is a not-so-secret superpower and when leaders can engage a reader or an audience, they push the objectives of the organization forward with force.
Does your audience miss the point or fail to take action after your communications to them?
Is your team feeling overwhelmed or frustrated when it comes to creating presentations or communications?
This workshop is designed for Business Owners, CXOs, Executives, and Leaders who feel like their ideas are disorganized and they want a repeatable process they can use to become (and help their teams become) a more effective communicator.
Communicating a message that engages an audience and gets them to respond isn’t rocket science. All you need is a formula.
Key Takeaways:
Use the power of story to develop effective communications
Learn a repeatable framework you can apply to any communication scenario
Gain the confidence and knowledge to be an effective communicator
Highly Requested TOPIC
What People are Saying About Mary…
INTERACTIVE - FACILITATED - INNOVATIVE
Signature TRAINING and WORKSHOPS
Hero on a Mission - Goal Setting, Planning & Daily Productivity
Whether you realize it or not, you're the hero of your life's story. But not every hero knows what their super powers are or how they want to use them for good. The 'Hero On A Mission' workshop is designed to help you clarify a vision for your life and build a plan to achieve it.
Is your team feeling disconnected from the WHY of what you do and needing inspiration?
Do you feel like you’re aimlessly wandering through your life with no clear direction or meaning?
This workshop is designed for Business Owners, CXOs, Executives, and Leaders who feel like they or their teams are not operating at peak performance, and who have a desire to increase their productivity, and want to get back on track with purpose and meaning.
Key Takeaways:
Learn How to Be More Personally Productive
Create A Plan That Will Give You A Deep Sense Of Meaning
Cast a Vision for Your Life & Know How to Stay on Track to Achieving It
Practice with New Tools to Increase Your Productivity & Resiliency
Gain Clarity on What to Focus on (vs. What To Ignore)
The Brief - Roadmap to Great Creative, Communications & Campaigns
The Brief is the Roadmap for the Creative Development Process. The output may be a commercial, print campaign, convention display, detail aid, digital campaign, or a totally integrated Marketing Campaign. Regardless, a well-crafted, “tight” Brief provides the required clarity and direction to focus efforts, minimize frustration, and accelerate the entire development process.
Marketing Campaign development is part art, part science. There is no guarantee that the output of our process will be brilliant. However, the presence of a well-crafted Brief at the outset of the process will provide us with the greatest chance for success in this highly competitive marketplace.
This Workshop has been specifically designed to foster “active learning” and uses actual examples and cases studies projects in its exercises. This highly interactive workshop includes “best practices” examples, concepts, and techniques from a wide variety of industries and disciplines. Each has been vetted in actual workplace experience.
This workshop is not about theory and it is not an academic exercise – it is about learning and doing and getting participants engaged throughout the sessions with engaging whiteboard activities, open-ended questions, quizzes, breakout team exercises and downloadable tool kits.
The Power of Insights - The Important Difference Between Data and Insights
We live in an age of data - overwhelming amounts of audience intelligence and data. However, this data is available to all our competitors, so our Brands compete in an “age of sameness”. Insights help differentiate them from commoditized products competing on “price” into sustainable, memorable Brands.
Unfortunately, Insights are often misunderstood, inaccurately identified, and/or frequently confused with Customer Needs, Requirements, Commonly Accepted Beliefs, and data points. Thus the lack of Impactful Messaging and real innovation in products, services, and customer communications.
Program participants learn a clear Insight definition, how to differentiate real from “faux” insights, how Insights are discovered through a detailed understanding of our Target Audience, how creative “Ideas” are based on Insights, and how to assess, comment, and coach creative work to reinforce unique Consumer Insights.
This highly engaging and interactive workshop focuses on your unique marketing issues. Participants leave with actionable tools - concepts they can immediately apply to real-time Marketing situations.
Clarify Your Marketing Message - Eliminate Confusion and Increase Revenue
If you have an excellent product or service, but sales and leads just aren't where you want them to be, you might be suffering from unclear messaging. Where messaging is unclear, customers can't really understand how you or your product can help them -- and you risk losing those leads to competitors with better messaging.
Clarifying your message begins with your brand story. In this interactive and engaging virtual workshop, you will learn a proven storytelling framework that helps you create that clear message customers can respond to – whether your brand is five days old or five decades old. Participants will learn how to clarify their marketing message, so customers listen – and buy – using the power of story.
Participants will learn how to tell a compelling story through their messaging and leave with actionable concepts and tools they can immediately apply to real world situations. The workshop provides practical frameworks and models to understand and optimize story telling strategy to enhance overall customer experience build brand equity and drive better engagement and sales.
Master Your Mission Statement to Align & Motivate Your Team
A mission statement needs to be exciting and memorable to get investment and buy-in from the team. But most businesses have a mission statement that isn’t working. Instead of inspiring action, it’s being ignored.
When a company’s mission statement and guiding principles are simple and memorable, they are more likely to be acted on and the mission is more likely to be completed. Unfortunately, too many organizations fill their mission statements with so much jargon and inside language that any impact is lost and the mission often forgotten by your teams, resulting in misaligned or lackluster messaging and performance.
This interactive workshop provides teams and team leaders with an easy-to-understand framework to create or improve their Mission Statement, Key Characteristics, and Critical Actions – with the end goal of increasing team alignment and engagement, and inspiring productivity. Participants will learn to hone their mission statement for impact through teaching, brainstorming, and creation. They will leave with an effective mission statement and implementation plan that they can bring back to their organizations and implement immediately.
Giving Better Creative Feedback - Assessing, Commenting & Coaching
Done well, the creative development process produces consistent, brilliant output. Done poorly (or not at all), the creative development process leaves creative results to serendipity. In this economic climate, this is an unacceptable option.
Unfortunately for many companies today, clear communication between marketing and creative teams is not the norm. In many instances, this miscommunication leads to extended timelines, increased costs, and team frustration.
On the other hand, when marketers understand how to effectively provide strategic feedback to their creative counterparts, great work is possible that not only eliminates adversity and frustration but that also delivers results for the brand and organization. Assessing, commenting, and coaching is a learned skill - not impossible - but also not intuitive for most people.
This interactive workshop focuses on best practices for today’s modern marketing professional to ensure clear communication takes place between the marketing and creative teams. Starting with developing a “tight” creative brief to providing strategic feedback during review meetings, participants will leave with a keen understanding of how to deliver comments and coaching to creatives that leads to improved team effectiveness and the delivery of great work.
Time Management & Productivity Skills for Busy Professionals
As marketing teams around the globe have transitioned to working remotely, this transformation has created new challenges when it comes to effective time management and productivity practices, that risk impacting overall workflow.
The virtual world demands different skills than the face-to-face world, and organizations that educate their teams on the skills needed to thrive in a virtual work environment will create a competitive advantage and enable their workers to produce at their highest capacity.
Being successful in the “work from home” world is more than just finding space to set up a laptop and an available power outlet. Most employees have not been trained on or had extensive experience with effective virtual communication, remote scheduling and time management, or distributed team collaboration skills. Add to this the fact that, as humans, we are highly dependent on visual and audio cues and without them our minds don’t always effectively process the information we’re provided.
To help modern marketers thrive in a virtual work environment, this engaging and highly interactive workshop shares the essential skills, tools and frameworks necessary to succeed as both an individual, team member, and leader.
Critical Thinking - Make Better Decisions to Accelerate Success
In today’s business environment, developing critical thinking and problem-solving skills is essential to a marketing professional’s — and their organization’s — success. The ability to think critically to solve problems, leveraging a systematic and repeatable process, sets individuals apart from their peers and makes them sought-after marketers within their organizations. Especially when operating in highly competitive markets, it’s crucial for marketers to understand how to assess a problem and effectively use critical thinking tools to identify solutions quickly and improve results.
This program is designed to help participants avoid the most common mistake professionals make — jumping into solution creation before finding the root cause of a problem and identifying the real problem to be solved. By focusing on root-cause issues, critical thinking helps them avoid future problems that can result from their actions.
Participants will learn to analyze the situation, identify the problem, design a solution by examining the different ways they can solve the problem, and ultimately achieve a successful outcome. Participants will learn best practices that they can apply to their own work experiences through case studies and step-by-step frameworks and toolkits.
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“The content was phenomenal and Mary captured our attention while making it applicable.”
Workshop Participant, Mattel
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“Loved the case studies and tools that we can use in our day-to-day work.”
Workshop Participant, Kia
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"One of the best workshops I have ever attended! Mary is such an amazing facilitator, the content was so engaging and held my attention throughout (which is hard to do!) So many takeaways, and insights to consider..."
Workshop Participant, Indeed, Inc.
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"It was great to have a framework to work off of for future presentations and tips and tricks! Mary was a great teacher who kept us engaged."
Workshop Participant, Sephora
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