How to Become a Sought-After Podcast Guest (and Skyrocket Your Business!) with Jessica Rhodes
Are you a business leader feeling overwhelmed by the ever-changing market and digital disruptions?
Do you struggle to find effective strategies to grow your brand and business? You're not alone. Many entrepreneurs face these challenges, leading to missed opportunities and stagnant growth. But there's a powerful strategy you might be overlooking: podcast guesting.
On a recent episode of the Sticky Note Marketing Show, host Mary Czarnecki spoke with Jessica Rhodes, founder of Interview Connections, the world's first and leading podcast booking agency. Jessica shared invaluable insights on how to leverage podcast guesting to boost your business, build authority, and connect with your target audience.
Jessica's Story: From VA to Podcast Booking Pioneer
Jessica's journey began in 2013 when she sought a work-from-home opportunity to be with her newborn. Her father, a business coach, suggested she become a virtual assistant. One of his requests was for Jessica to book him as a guest on podcasts and find guests for his own show.
Through simple Google searches and outreach, Jessica began connecting her father with podcast hosts. To her surprise, hosts were not only receptive but also intrigued by someone pitching guests. This "light bulb moment" led her to found Interview Connections, transitioning from hourly VA work to offering packaged, guaranteed podcast bookings. Nearly a decade later, the company boasts over 20 full-time employees and 200 clients, a testament to the growing power of podcasting.
The Podcast Resurgence: A Perfect Fit for Modern Lifestyles
As Jessica and Mary discussed, podcasting has experienced a significant resurgence. It offers a convenient way to consume information, entertainment, and education in a preferred format, fitting seamlessly into busy lifestyles. This resurgence has also created a unique opportunity for businesses to connect with highly engaged audiences.
The Power of Podcast Guesting: Beyond Marketing
Jessica emphasized that podcast guesting isn't just about marketing; it's about building relationships and achieving a better lifestyle. Her father initially turned to podcasting to reduce travel and spend more time with family. This highlights a key benefit: reaching a large audience from the comfort of your home office.
Maximizing Your Podcast Guest Appearances
Here are key takeaways from Jessica on making the most of your podcast interviews:
Have a Clear Call to Action: This is crucial for converting listeners into leads or customers. Don't simply list your social media handles; direct listeners to a specific landing page, lead magnet, or your website.
Treat it as Evergreen Content: While you can use podcasting for time-sensitive launches, avoid giving specific dates that might become outdated. Focus on evergreen calls to action that remain relevant over time.
Take Ownership of Promotion: As a guest, it's your responsibility to help promote the episode. Share it on social media, feature it on your website, and use it in your sales funnel to educate potential clients.
Podcasting and Speaking: A Powerful Combination
For those who engage in traditional speaking engagements, podcasting offers valuable practice for honing your message and delivery. It's a low-pressure environment to refine your storytelling and build confidence before taking the stage. Furthermore, podcast interviews help build connections and expand your network, increasing your chances of landing speaking opportunities.
Common Pitfalls to Avoid
One of the biggest mistakes businesses make is expecting immediate results and approaching interviews with low energy or a lack of belief. Jessica emphasizes the importance of a positive mindset and high vibration, drawing on Bob Proctor's "You Were Born Rich" to illustrate the power of expectation. Podcast guesting is rooted in relationships, so strong relationship skills are essential for success.
Knowing When to Seek Support
While you can certainly pitch and book yourself on podcasts, Jessica advises that established businesses with close to or over six figures in annual revenue should consider outsourcing this task. It's a time-consuming process, and delegating it allows you to focus on other core business activities.
Ready to Learn More?
To connect with Jessica and learn more about Interview Connections, visit interviewconnections.com.
Key Takeaways:
Podcasting is a powerful tool for business growth, authority building, and audience connection.
A clear call to action and proactive promotion are crucial for maximizing results.
Podcasting offers valuable practice for speakers and can lead to more speaking opportunities.
A positive mindset and strong relationship skills are essential for success.
By implementing these strategies, you can leverage the power of podcast guesting to skyrocket your business and achieve your goals.
