THE LATEST ON THE BLOG
REPLACE jargon-filled marketing WITH insight-driven storytelling, THAT CAPTIVATES AND INSPIRES ACTION.
How to Turn Your Facebook Group into a Client-Generating Machine (Without Burning Out!): Expert Insights from Michelle Vroom
What if your Facebook group could actually bring in consistent clients — without taking over your life? 💡
In the latest episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Michelle Vroom, marketing coach and founder of Market Like a Boss, to reveal how to build thriving online communities that convert.
Michelle shares how she grew a multiple six-figure business while raising three kids — all by simplifying her marketing and focusing on relationships over algorithms. From creating intentional Facebook groups to understanding the power of “lurkers,” she breaks down the strategies that help entrepreneurs attract clients with authenticity and ease.
If you’ve ever felt overwhelmed by complex marketing tactics or inconsistent results, this episode is your permission slip to return to the basics — connection, clarity, and control.
How to Build Courses That Transform — Not Overwhelm: Expert Insights from Renee Koster
Discover how to turn your expertise into transformational learning experiences with Learning Experience Designer Renee Koster. In this episode of the Sticky Note Marketing Show, host Mary Czarnecki and Renee share how to overcome course creation overwhelm, design with your audience in mind, and build authentic connections that drive real impact. Learn the Roots to Canopy Method and start creating courses people actually finish — and love.
How to Build the Holy Grail of Marketing Strategy: Expert Insights from Greg Licciardi
In this week’s episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Greg Licciardi, Vice President of Sponsorships and Partner Programs at the ANA and author of The Holy Grail of Marketing, to unpack what truly drives success in the age of AI.
From a fun Wendy’s moment that sparked his “holy grail” insight 🍔 to lessons from brands like e.l.f. Cosmetics and Harry’s Razors, Greg reveals how today’s top marketers are combining authentic storytelling, data-driven strategy, and AI innovation to reach the right audience at the right time.
He reminds us that while AI can optimize performance, it’s the human touch that builds lasting connections. “Authenticity,” Greg says, “is what separates good marketing from great marketing.”
How to Bridge the Gap Between Sales and Marketing: Lessons from Debbie Kestin Schildkraut
In the latest episode of the Sticky Note Marketing Show, sports broadcaster and communication strategist Jen Mueller shares how lessons from the NFL sidelines and MLB dugouts can transform the way we communicate in business. From why not all questions are equal, to the surprising power of yes/no questions, Jen reveals practical strategies that help leaders, sales professionals, and teams build trust, accelerate conversations, and create meaningful connections.
How to Win the Communication Game: Lessons from a Pro Sports Broadcaster: Expert Insights from Jen Mueller
In the latest episode of the Sticky Note Marketing Show, sports broadcaster and communication strategist Jen Mueller shares how lessons from the NFL sidelines and MLB dugouts can transform the way we communicate in business. From why not all questions are equal, to the surprising power of yes/no questions, Jen reveals practical strategies that help leaders, sales professionals, and teams build trust, accelerate conversations, and create meaningful connections.
How to Know If Your Marketing is Missing the Mark (And Fix It in 4 Weeks): Expert Insights from Julie Wieler
Many businesses waste valuable time and money on marketing campaigns that don’t deliver. In this episode of the Sticky Note Marketing Show, Julie Wieler—StoryBrand Certified Guide and founder of WMCco—shares why most campaigns fail, how to clarify your audience and message, and the power of data-driven strategies to scale with confidence.
How to Build Story-Driven Consensus That Actually Works: Expert Insights from Paul Kuthe
In the latest episode of the Sticky Note Marketing Show, we unpack what it really takes to build aligned teams and authentic stories in business. From avoiding the trap of bland “consensus marketing” to staying curious and positioning your brand as the guide—not the hero—this episode shares practical insights on creating marketing that truly connects.
How to Build a Wine Club That Actually Works: Expert Insights from Layne Quinn
In this episode of the Sticky Note Marketing Show, consultant Layne Quinn shares how businesses can grow smarter by focusing on clarity, alignment, and sustainable systems. From her Three Ws framework (What, Why, Way) to practical advice on optimizing resources and building membership programs, Layne offers actionable strategies for entrepreneurs who want to scale without losing focus.
How to Find the Right “Who” for Your Marketing Strategy: Expert Insights from Katie Gray
One of the biggest game-changers in business isn’t just strategy or systems—it’s joy. When you truly love what you do, it shows up in your leadership, your team culture, and the results you create. As Katie Gray shared on the Sticky Note Marketing Show, surrounding yourself with like-minded people and eliminating toxicity from the workplace can transform not only how you work, but how you live.
At the end of the day, success is more than numbers—it’s about building something that brings fulfillment every single day.
How to Build a Full-Funnel GTM Strategy That Actually Scales: Expert Insights from Andrew Seidman
In today's fast-paced world, many of us feel the pressure to be constantly "on." We push ourselves to work harder, achieve more, and be perfect in every aspect of our lives. But what happens when that motivation wanes? When the curve takes a dip and we feel ourselves on a downward slope?
Andrew Seidman, a seasoned go-to-market strategist and former professional poker player, offers a refreshing perspective. He reminds us that it's okay to not feel perfectly motivated every day. Life, much like a poker game, has its ups and downs. You can make all the right moves and still not win every hand.
Instead of fighting the current, Andrew suggests we "give ourselves a break." Recognize that the curve will turn back up again. The key is to zoom out and see the bigger picture, rather than focusing solely on the present moment's struggles. This mindset, honed at the poker table and applied in the boardroom, is a powerful tool for navigating the inevitable fluctuations of both work and life.
How to Step Into Your CEO Power & Build Momentum Without Burnout: Expert Insights from Caitlin Harris
Feeling stuck in the daily grind of your business? In this episode of the Sticky Note Marketing Show, Caitlin Harris, founder of Momentum with Caitlin, shares how to shift from survival mode to sustainable momentum. Learn how systems, strategy, and soul work together to help you lead like a true CEO—without burning out. Whether you're building from scratch or scaling to your next level, this conversation is your permission to simplify, align, and thrive.
How to Start Conversations That Actually Matter: Expert Insights from Trish Glose
Ever feel awkward striking up a conversation at a networking event or unsure how to connect with someone new at work? In this episode of The Sticky Note Marketing Show, host Mary Czarnecki chats with journalist and storytelling expert Trish Glose, who shares practical, confidence-boosting tips for talking to anyone—whether you're a team leader, entrepreneur, or just trying to make a new friend on vacation.
From starting with easy questions to mastering the art of listening (with both your ears and your eyes), Trish offers a crash course in authentic connection. You’ll also learn how to gracefully end conversations, introduce people the right way, and use storytelling to build team culture—even in hybrid work environments.
How to Achieve 2X–10X eCommerce Growth: Expert Insights from Sabir Semerkant
What if 1% is all it takes to unlock 10x growth? 💡
In this episode of the Sticky Note Marketing Show, we dive deep into the mind of eCommerce growth strategist Sabir Semerkant—trusted by giants like Gary Vee, Neil Patel, and brands like Canon and Sour Patch Kids. With over $1B in revenue generated, Sabir breaks down his playbook for building high-growth, data-driven businesses in today’s competitive online market.
From his powerful 1% daily improvement mindset, to the real reason why gross margin—not just revenue—is the lifeblood of your business, this blog breaks down three of his most game-changing lessons for scaling your brand the smart way. Whether you're just starting or ready to take your eCommerce business to the next level, Sabir's strategies are a must-read (and must-execute). 🚀
How to Know It’s Time for a Website Makeover (and What to Fix First!): Expert Insights from Kristen Doyle
Is your website feeling stale or failing to attract the right audience? Learn the key signs it's time for a refresh, common mistakes to avoid, and quick tips to make your site a powerful tool for your evolving business.
How to Get Your Human Voice Back in AI-Driven Marketing: Expert Insights from Lauren Shaw of The Laurens
What happens when a rocket scientist meets a sales powerhouse? You get The Laurens—an unstoppable duo transforming how coaches, consultants, and online service providers use AI in their businesses. In this episode of the Sticky Note Marketing Show, Lauren Shaw shares the behind-the-scenes of how she and her partner went from aerospace engineering and business building to becoming leading voices in AI-driven sales and marketing.
Discover how they’re helping entrepreneurs avoid robotic, cookie-cutter content and instead create aligned messaging that connects and converts. From practical strategies for “humanizing” your AI output to powerful sales insights that boost conversion rates, this conversation is packed with real talk, real tools, and real transformation.
How to Stop Wasting Video Budget and Start Building Buyer Trust: Expert Insights by Tim Bradley
In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Tim Bradley, co-founder of Pennant Video, to explore how businesses—big and small—can harness the true power of video marketing. Tim breaks down the "Video Marketing Trifecta," a framework designed to help brands differentiate, demonstrate, and validate their value through Anthem, Explainer, and Endorsement videos. From pinpointing the biggest gaps in the marketing funnel to crafting content that builds trust and drives action, Tim shares real-world insights on how video can eliminate communication bottlenecks and accelerate buyer journeys. If you're wondering when and how to invest in video marketing, this conversation delivers the clarity and strategy you need.
How to Infuse Fun & Positivity into Your Team Culture: Expert Insights by Scott Parker
In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with educator, team-building facilitator, and award-winning comedy performer Scott Parker. Scott shares how the power of improv and play can break down communication barriers, even for the most introverted team members. From juggling in college to facilitating high-energy workshops for 150 ski industry professionals, Scott shows how moments of levity—like an imaginary game of "Whoosh" or a shared daily Wordle—can create authentic connection and a stronger, more cohesive workplace culture.
Whether you're running in-person meetings or connecting with remote teams, Scott’s playful strategies prove that boosting morale doesn’t require a corporate retreat—just a little creativity and the willingness to try something new.
How to Unlock Your Authority with Podcast Guesting: Expert Insights by Seth Donlin
Unlock your authority and grow your personal brand with podcast guesting. In this expert interview, marketing strategist Seth Donlin shares actionable tips on how to be a standout podcast guest, connect with ideal clients, and leverage storytelling to boost your visibility and credibility.
How to Reclaim Your Lost Time & Live with Intention! Expert Insights by Michelle Oucharek-Deo
Are you constantly feeling like there’s never enough time? You’re not alone—and it might be time to rethink the way you view your schedule. On this episode of the Sticky Note Marketing Show, time recovery expert Michelle Oucharek-Deo shares how to break free from the cycle of time scarcity and start living with clarity and intention. Learn how to stop time shaming, reclaim lost hours, and build a business that supports the life you actually want. If you’re ready to feel empowered, present, and in control of your day—this one’s for you.
How to Create Customers for LIFE: Expert Insights by Vance Morris
In today's crowded marketplace, winning a customer is only half the battle — keeping them is where true success lies. In this week’s Sticky Note Marketing Show, customer experience expert Vance Morris shares powerful insights on how businesses can move beyond simple transactions and build lasting customer loyalty. Learn why customer retention is more profitable than constant acquisition and discover simple, proven strategies to create customers for life. If you're ready to stop the churn and start creating raving fans, this episode is a must-listen!