How to Discover Your Purpose-Driven Path to Business Success: Expert Insights by Jackie Grice


“Just because everybody’s doing it doesn’t mean it’s what YOU should be doing.”

In today’s fast-paced entrepreneurial world, it’s easy to get caught up in trends, comparison traps, and doing what everyone else is doing—often at the expense of your own purpose and calling. But what if the true key to business success isn’t about doing more, but aligning more deeply with why you started in the first place?

Jackie B. Grice—speaker, bestselling co-author, transformational coach, and founder of multiple successful businesses—joined Mary Czarnecki on the Sticky Note Marketing Show to share her journey from burnout to breakthrough through soulful business strategy.

Here are a few of her most powerful insights:

1. You Must Ask the Hard Questions in Silence

One of the most profound turning points in Jackie’s life came when she committed to spending intentional time in silence. In a world that praises busyness, she challenges entrepreneurs to slow down and ask themselves two transformational questions:

What is your purpose?
What is the strategy?

This moment of reflection allowed Jackie to reconnect with her “why”—and the clarity she gained became the foundation for her next level of growth.

2. Stop Measuring Yourself Against the Wrong Standards

Comparison can be the fastest path to burnout. Jackie encourages entrepreneurs to stop measuring themselves against other people’s expectations. “Just because everybody’s doing it doesn’t mean it’s what YOU should be doing,” she says. You are a unique, divine soul having a human experience—and your path to success will be just as unique.

True fulfillment comes when you give yourself permission to operate in your lane, with your gifts, at your pace.

3. Embrace Worthiness to Charge What You Deserve

Many entrepreneurs struggle with pricing their services, often undercharging or giving too much away. Jackie reveals the root of this issue: a sense of unworthiness. “If you don’t feel what you’re doing is valuable, it’s very difficult to charge for it,” she shares.

Healing these inner blocks is key to building not just a profitable business—but one that sustains your soul, too.

4. Soulful Strategy is the Secret Sauce

Jackie’s approach isn’t just about faith or frameworks—it’s about blending both. Her “soulful strategy” philosophy helps entrepreneurs build businesses that align with who they are and what they’re truly called to do. It’s not just about scaling, it’s about scaling with purpose.

Ready to Build a Business with Purpose?

If you’re tired of the hustle with no heart, Jackie’s wisdom will feel like a breath of fresh air. Her journey is proof that when you lead with purpose, strategy becomes clear—and success follows.

🎧 Tune in to the full episode of the Sticky Note Marketing Show to hear more of Jackie’s transformative story and get actionable tips on building a purpose-driven, soul-aligned business.

✨ Your next level starts with one powerful question: What’s your purpose?

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How to Transform Your Business and Your Life (With a Little Bit of Soul): Expert Insights by Gayle Goodman Lynch