How to Unlock Your Authority with Podcast Guesting: Expert Insights by Seth Donlin
If you're a coach, consultant, or service-based business owner looking to grow your authority, there’s one visibility strategy you can’t afford to overlook: podcast guesting. In the latest episode of the Sticky Note Marketing Show, marketing strategist and storytelling expert Seth Donlin shares powerful insights on how to show up, stand out, and strategically build your brand by being a guest on the right podcasts.
Here’s a breakdown of key takeaways from our value-packed conversation with Seth that will help you confidently step into the mic—and into your authority.
“Your real audience is the person ready to take the next step with you.”
🎙 Why Podcast Guesting Works
Podcast guesting isn’t just about getting exposure—it’s about building trust and connection with highly targeted audiences. Listeners tune in to podcasts because they trust the host. So when that host introduces you as the expert, you’re entering a conversation where credibility is already established.
According to Seth, “You’re not just speaking to anyone—you’re speaking to people who are already interested in what you offer and might be ready to work with you.”
🔍 Do Your Homework: Know the Show and the Audience
One of the biggest mistakes Seth sees guests make? Winging it.
“Being a good podcast guest starts with research,” he says. “Understand the show’s tone, the type of audience it attracts, and what kind of conversations resonate most.”
Here’s what you can do:
Listen to 2–3 recent episodes.
Read through episode comments and reviews.
Learn the host’s style and audience’s pain points.
This prep helps you tailor your message and increases your chances of being invited back—or referred to other podcasts.
🧠 Stand in Your Expertise
Imposter syndrome is real—especially for entrepreneurs creating something new. But Seth reminds us: “You’re there for a reason. You’re the expert. Don’t be afraid to own your knowledge.”
Instead of shrinking back or defaulting to generic answers, speak confidently about your zone of genius. Share frameworks, client stories, or your unique process. These are the golden nuggets that make hosts and audiences remember you.
🧭 Speak to the Right People
Not everyone who hears you is your ideal client—and that’s okay.
“Your real audience is the person ready to take the next step with you,” says Seth. "Don’t try to please everyone. Speak directly to the people who are ready to hire or invest."
By narrowing your focus, your message becomes more powerful and effective.
🤝 Be an Active Guest, Not a Passive One
The best podcast guests don’t just show up—they engage. They co-create a great episode with the host and treat it as a conversation, not a monologue.
Seth encourages guests to:
Prepare a few key talking points (not a script).
Ask thoughtful questions back to the host.
Offer free value without overselling.
Your goal isn’t to pitch—it’s to serve. When you do that well, listeners naturally want to learn more about you.
🚀 Your Next Step: Start Showing Up Strategically
Whether you’ve done 5 podcasts or 50, there’s always room to improve. Start by identifying shows that align with your niche, do the research, and show up as the expert you are.
Podcast guesting isn’t about being perfect. It’s about showing up real, prepared, and focused on serving the right people with your expertise. Follow Seth’s advice and you won’t just get noticed—you’ll get results.
