How to Get Your Human Voice Back in AI-Driven Marketing: Expert Insights from Lauren Shaw of The Laurens
Hello, and welcome to a special edition! We're thrilled to share insights from a recent conversation with Lauren Shaw, one half of the dynamic duo known as The Laurens. Alongside her partner Lauren, they're revolutionizing high-ticket sales and AI-driven business growth. Get ready to grab your sticky notes, because Lauren is about to drop some serious knowledge on how to leverage AI, avoid common pitfalls, and master sales messaging in this exciting new era!
“When creating content, start with the idea or framework first.”
From Rocket Science to Revenue Growth: The Laurens' Journey
You might be wondering how a rocket scientist and a seasoned entrepreneur ended up as AI pioneers. Lauren shares the fascinating origin story of their partnership. Her business partner, also named Lauren, spent 11 years as an aerospace engineer, designing parts for rockets. Meanwhile, Lauren has been an entrepreneur for over 18 years, building, scaling, and even selling multiple businesses.
When ChatGPT burst onto the scene in November 2022, both Laurens were feeling the pull for something new. With her analytical engineering brain and Lauren's extensive sales, marketing, and online business expertise, they saw a golden opportunity. "What if we build a business together and we help entrepreneurs fill that gap between where they are now and being able to integrate AI into their daily life and their daily business processes?" Lauren recounts. They decided to leave their jobs, and even their homes, to travel the world while building their AI-powered business. For nearly two and a half years, they've been doing just that, helping entrepreneurs navigate the AI landscape.
The Messaging Maze: Infusing Your Humanity into AI
Lauren's specialty lies in sales, marketing, and messaging, and she's seeing a common struggle among entrepreneurs, coaches, and consultants: generic, robotic AI output. This leads to content that often feels unaligned and uninspiring. So, where are people getting stuck?
"One of the things that I think a lot of people are doing is they want to almost clone themselves when using AI and they have this almost over-reliance on it to get really great output for them," Lauren explains. The key, she says, is to avoid the "perfection trap" and instead focus on integrating your unique voice.
Here's a golden nugget: When creating content, start with the idea or framework first. For example, if you're writing a LinkedIn post, brainstorm ideas with AI, then choose one. Before you ask AI to draft the post, infuse your own thoughts, beliefs, and expertise. This simple step makes a massive difference in the output, ensuring it aligns with your authentic voice and brand. As Lauren puts it, "There's almost this drift that happens if you don't put the human in AI when it comes to your marketing and your messaging."
Avoiding the "AI Wrote That" Trap
We've all seen it: content that screams "AI-generated." Lauren points out some dead giveaways:
Excessive emojis: AI loves to sprinkle them everywhere.
The extra-long dash: Look for it – it's a common AI signature.
You can actually instruct AI to avoid these tells. Beyond that, the most crucial tip is to remember that AI should be part of the process, not the end product. Always read through AI-generated content aloud to ensure it feels like you. Ask yourself, "If I were my ideal client, how would this feel?"
Current marketing trends show a strong shift towards personality and even humor in marketing. People are craving authenticity and connection. "How can we show up in a really authentic way and weave our own personality into it, right? So that it feels good for us and it's gonna resonate really deeply with our ideal clients," Lauren emphasizes. The exciting news is that you can train AI to embody your unique personality and brand voice.
The Urgency Effect: Transforming "Nice-to-Haves" into "Must-Haves"
Lauren shared a powerful client success story about a Reiki practitioner struggling to fill her upcoming retreat. Her initial messaging was generic, focusing on the relaxing aspects of Reiki. The Laurens stepped in, utilizing their methodology called the Urgency Effect.
"A lot of times in marketing, a lot of offers are nice to haves, right? So they're positioned as a nice to have, not a necessity, and that is a huge opportunity," Lauren explains. They helped the client reframe her messaging from "come to this awesome Reiki retreat, it's gonna be so relaxing" to addressing the audience's current anxieties: "The world feels heavy right now. Here's how we hold the light."
By focusing on the immediate need for support and clarity, the client saw incredible results: eight enrollments in just eight days! This highlights the importance of understanding your audience's current reality and positioning your offer as a solution to their urgent needs, rather than just a desirable luxury. AI can be an invaluable tool in uncovering these precise pain points and desired results.
AI as Your 24/7 Sales Coach
One of the most exciting applications of AI, according to Lauren, is in refining the sales process and increasing conversions, especially for high-ticket offers. Drawing on her 2000+ sales calls experience, she and her team have developed a custom Sales Coach GPT.
This incredible tool allows clients to:
Upload call transcripts for analysis, revealing hidden objections.
Practice objection handling.
Refine discovery questions.
"It's like we're able to laser pinpoint the places that need improvement in your sales process so fast," Lauren states. This 24/7 AI sales expert can help you solidify your sales system, understand common objections, and significantly improve your conversion rates. AI can even assist with follow-up strategies, email writing, and breaking down sales metrics to help you hit your revenue goals.
The Power of Deep Research in ChatGPT
Lauren's most recent "aha!" moment revolves around ChatGPT's deep research feature. This powerful tool allows you to conduct in-depth market research, scanning forums, Reddit, social media, and websites to bring back incredibly helpful and contextualized information.
For example, you can ask it to "understand the marketing trends that are working right now in 2025 for an online course business." After asking a few clarifying questions, it will spend 10-30 minutes compiling a comprehensive report. This feature is a game-changer for understanding your ideal clients and making informed business decisions. For only $20 a month, you get 10 deep research uses, making it an invaluable resource for any entrepreneur.
Staying Inspired in the AI Frontier
So, how do The Laurens stay ahead of the curve and remain inspired in this rapidly evolving field?
Connecting with cutting-edge experts: They actively seek out and learn from leaders at the forefront of AI development, understanding where the technology is heading.
Boots-on-the-ground client interaction: Spending time directly with their clients, understanding their experiences, and gathering real-world insights keeps them grounded and informed about how AI is truly impacting businesses every day.
Lauren's insights truly underscore the importance of blending human intuition and strategic thinking with the power of AI. It's not about letting AI take over, but rather about leveraging it as a powerful partner to amplify your authentic voice and achieve incredible results.
Ready to connect with The Laurens and explore how AI can transform your business?
