How to Know It’s Time for a Website Makeover (and What to Fix First!): Expert Insights from Kristen Doyle
In today's fast-paced digital world, your website is often the first impression potential clients have of your business. But is it making the right one? Many online business owners, like you, eventually face the question: is it time for a website refresh? We recently chatted with web design expert Kristen Doyle on the Sticky Note Marketing Show, and she shared some invaluable insights into recognizing when your website needs an update and how to make impactful changes.
“Your website is a dynamic tool for your business.”
When to Consider a Website Redesign
According to Kristen, there are two primary indicators that it might be time for a website overhaul:
It Looks Outdated: Design trends evolve, and what looked cutting-edge five or even three years ago can now appear stale. If your website gives off "scrapbook kit" vibes from the early 2000s, it's not just a reflection on your site; it also suggests your business might be stuck in the past. As Kristen puts it, "When your site doesn't look current, then when people come to it, they don't think your business is current." A simple gut check: if you cringe or hesitate when sharing your website link, that's a huge sign it's time for a refresh.
Your Business Has Evolved: Most businesses grow and change over time. Your services, target audience, or even your core message might be different today than when your website was first built. If your site isn't speaking to the right people or accurately reflecting your current offerings, it's no longer serving its purpose. Your website isn't a "one and done" project; it needs to evolve with you.
Common Website Mistakes to Avoid
While the desire to showcase everything you do is understandable, Kristen highlights a common pitfall: overwhelming your visitors.
Too Much Navigation: An overloaded menu bar with dozens of options and dropdowns can create confusion and decision paralysis. Unless you're a massive e-commerce site, simplify!
Cluttered Homepages: Resist the urge to put every single product, service, and podcast episode on your homepage. The homepage should guide first-time visitors to the most crucial information, not overwhelm them with every detail. A strategic website prioritizes the customer's journey, not just pretty design. As Kristen wisely states, "a pretty website with no strategy behind it is an absolute waste."
Quick Wins for an Immediate Impact
Not ready for a full redesign? You can still make significant improvements with some strategic tweaks:
Streamline Your Navigation: Declutter your main menu. Keep essential links like your content (blog/podcast), "work with me" or shop pages, and your About page at the top. Move less critical links (like contact info or social media icons) to the footer. People will look for these in the "junk drawer" at the bottom if they need them.
Refresh Your Homepage Copy: Even without changing the design, updated text can make a huge difference. Focus on your section headings and calls-to-action (CTAs). Instead of generic phrases like "Latest Podcast Episode" or "Click Here," use compelling language that tells visitors what they'll gain. Always ask yourself, "Why should they care?" when writing your copy.
Leverage Your About Page: This is one of the most clicked pages on any website. Use it to build both credibility (showcase your expertise) and compatibility (share your story and personality). People want to know who you are and if they'll click with you.
Your website is a dynamic tool for your business. By recognizing the signs that it needs attention and implementing strategic updates, you can ensure it continues to work hard for you, attracting the right clients and clearly communicating your value.
