How to Know If Your Marketing is Missing the Mark (And Fix It in 4 Weeks): Expert Insights from Julie Wieler
Marketing should drive growth, not drain your resources. Yet so many businesses, coaches, and consultants find themselves spending valuable time, energy, and money on campaigns that just don’t convert. On this week’s episode of the Sticky Note Marketing Show, we sat down with Julie Wieler—founder of WMCco and co-founder of Quick Win Labs and Coach Core—to unpack why this happens and what to do instead.
Julie is a StoryBrand Certified Guide with a deep background in data analytics, viability testing, and funnel optimization. She’s helped countless entrepreneurs and purpose-driven leaders cut through the noise, clarify their message, and build marketing systems that actually work. In this episode, she shared actionable insights every business owner should hear.
“Don’t scale what isn’t working.“
1. Why Most Campaigns Fail
Julie explains that many brands launch campaigns without truly understanding their audience, messaging, or positioning in the customer journey. Without this clarity, even big ad spends won’t deliver. As she put it:
“If you don’t have your audience dialed in, your message, or the problem you’re solving… you’re just throwing money at something that can’t be optimized.”
The takeaway? Don’t scale what isn’t working. First validate your audience, your offer, and your message.
2. Narrowing Your Focus Creates Bigger Impact
A common mistake Julie sees is businesses trying to serve “everyone.” But when you market to everybody, you connect with nobody. Instead, focus on a specific audience and craft a message that directly speaks to their needs.
She emphasizes that understanding where your ideal client is in their buying journey is crucial. Otherwise, you risk misaligned offers that don’t resonate—or worse, waste precious resources.
3. Data is Your Superpower
Julie is passionate about using data-driven testing to remove guesswork. By tracking what’s working (and what isn’t), businesses can optimize their funnels and ensure every dollar is invested wisely.
Viability testing, funnel optimization, and StoryBrand messaging aren’t just “nice to haves”—they’re essential if you want your marketing to be sustainable and scalable.
Key Takeaway
Stop throwing money at campaigns that don’t work. Instead, get clear on your audience, validate your message, and use data to guide your strategy. When your marketing is built on clarity and alignment, growth becomes not just possible—but predictable.
Want to learn more from Julie? Tune into the full conversation on the Sticky Note Marketing Show and start building marketing that actually works.
