How to Win the Communication Game: Lessons from a Pro Sports Broadcaster: Expert Insights from Jen Mueller
In the latest episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with communication expert and longtime sports broadcaster Jen Mueller, founder of Talk Sporty to Me. With over 25 years reporting from NFL sidelines and MLB dugouts, Jen has mastered the art of asking the right questions under pressure—skills she now teaches leaders and teams to strengthen business communication, improve negotiations, and build lasting relationships.
“In business, this principle is just as powerful.”
1. Not All Questions Are Equal
One of Jen’s most powerful insights is that not all questions carry the same weight. We’ve often been told to ask open-ended questions in conversations, sales, or negotiations. But Jen explains why this advice can backfire. When people are faced with too many possible answers, they default to safe, surface-level responses. That’s why “How are you?” so often gets a generic “Fine.” Instead, she encourages asking specific and intentional questions that set people up for success.
For example, instead of asking “What happened in the first half?”—which could lead to a vague or evasive response—Jen suggests focusing on a specific aspect: “What changed with the number of rushing attempts between the first and second half?” By narrowing the scope, you invite a confident and meaningful answer.
2. Yes/No Questions Can Be Surprisingly Powerful
While many shy away from yes/no questions, Jen argues they can be a secret weapon. In her experience, these simple questions accelerate conversations and make feedback easier to give and receive. Think about the difference between saying “Let me know what you think” versus “Does this proposal meet the scope you had in mind?”
The former creates decision fatigue, while the latter gives someone a clear path to respond quickly. This small shift in phrasing can transform negotiations, sales calls, and even team check-ins.
3. Trust Is Built Through Consistency and Clarity
For Jen, credibility is everything. As a sideline reporter, she often has only three questions in a high-pressure post-game moment. She earns athletes’ trust by being clear upfront: “I’ve got three questions about the game. Here’s what I’ll ask.” Then she sticks to that agreement—no surprises, no curveballs.
In business, this principle is just as powerful. When you set clear expectations and follow through, people feel respected and confident working with you. Consistency builds trust, and trust opens the door to more honest, productive conversations.
4. Communication Is About Connection
At its core, Jen reminds us that communication isn’t about getting through a checklist of questions—it’s about connection. Whether it’s between athletes and fans, or leaders and their teams, the goal is always to make people feel heard and understood. By asking better questions, creating clarity, and honoring trust, we create conversations that truly matter.
💡 Whether you’re leading a team, negotiating a deal, or refining your sales strategy, Jen’s communication playbook offers tools you can put into practice right away.