Selling Your Expertise Without the Salesy Feeling: Key Lessons from Renee Hribar
On a recent episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomed sales strategist and coach Renee Hribar for an honest, practical conversation about what it really takes to build consistent income—without forcing yourself into uncomfortable sales tactics.
If you’re a smart, experienced business owner who delivers great results but struggles with feast-or-famine revenue, this episode offered powerful clarity.
Here are the biggest takeaways.
“Emotion plays a role in every decision—regardless of industry.”
1. Sales Only Works When It Aligns With You
One of Renee’s core philosophies is simple:
You can have the “perfect” strategy—but if it doesn’t fit your personality, you won’t do it consistently.
Renee teaches multiple “pipeline drivers” (ways to generate leads and clients), because no two people sell the same way. Some thrive in interviews or public conversations. Others prefer private, one-on-one connections. The key is choosing a method that feels natural.
When your calendar is filled with activities you dread, consistency disappears. Sustainable growth comes from building sales systems that match your strengths, energy, and communication style.
2. Value Matters More Than Price
Many entrepreneurs get stuck in their heads about pricing. Renee reframes this with a powerful question:
Are you focused on what you’re charging—or what the other person is getting?
Sales becomes easier when you stop obsessing over the number and start leading with transformation. Your clients aren’t paying for your time—they’re investing in outcomes, clarity, confidence, or results.
When you truly believe in the value you deliver, selling feels more like service and less like pressure.
3. Your Offer Alone Isn’t Enough
A common myth Renee addressed:
“If I just have the right offer, people will automatically buy.”
In reality, there are many variables involved—visibility, messaging, trust, timing, and how clearly your audience understands what you do.
Sometimes an offer isn’t selling simply because not enough people have seen it. Other times, it’s a packaging or communication issue. Renee encourages looking at real data (like page views and conversions) before assuming something is broken.
Sales success is rarely about perfection—it’s about testing, measuring, adjusting, and staying in motion.
4. Stop Trying to Be “On Call” for Everyone
Another powerful moment in the episode focused on boundaries.
Renee reminds business owners that they are not emergency room doctors. You don’t need to respond instantly to every inquiry or build your business around urgency-driven clients.
Being constantly reactive trains people to expect immediate access—and that quickly leads to burnout. Instead, Renee teaches proactive sales conversations that prevent objections before they happen and set healthy expectations from the start.
Strong boundaries create stronger businesses.
5. Trust Creates Growth
Many people hesitate to ask questions because they feel embarrassed or unsure. Renee emphasized how important it is to create environments—whether in sales or coaching—where people feel safe, seen, and understood.
Real progress happens in relationships built on trust.
That’s also why Renee encourages entrepreneurs to seek decision support. Having someone experienced to help evaluate ideas, strategies, and opportunities can save massive amounts of time, energy, and money.
You don’t have to figure everything out alone.
Final Thoughts
Renee’s approach to sales is refreshingly human. It’s not about scripts, pressure, or chasing every shiny strategy—it’s about alignment, consistency, and honoring your expertise.
If you’ve ever said:
“I’m not a sales person.”
“This should work, but I hate doing it.”
“My income feels unpredictable.”
This episode offers practical insights and mindset shifts that can help you build momentum in a way that actually feels good.
🎧 Be sure to listen to the full conversation on the Sticky Note Marketing Show to learn how to sell your expertise with confidence—and create consistent income on your own terms.
