If your marketing feels like it should be working—but isn’t fully connecting—you may be missing a crucial piece. In the latest episode of the Sticky Note Marketing Show, brand strategist and Brand Desire author Kevin Perlmutter explains why traditional brand strategy often falls short and how emotional insight drives real customer decisions. From understanding your audience’s true motivations to uncovering shared emotional connection, this conversation challenges outdated, persuasion-based marketing and offers a smarter, more human approach to brand growth.

Sales and marketing want the same thing—growth and revenue—but too often, they work against each other instead of together. In this episode of the Sticky Note Marketing Show, sales development expert Gabe Lullo breaks down why this “at-war mindset” creates leaky funnels and unqualified pipelines, and how adopting an SDR mindset can change everything. From redefining what a qualified lead really is to understanding why timing matters more than pressure, Gabe shares practical insights that help teams improve handoffs, nurture leads more intentionally, and turn real conversations into predictable growth.

What does it take to create social content people actually care about?
In this week’s Sticky Note Marketing episode, Mary sits down with Eric Gray — the social strategist behind EA Sports and Universal Studios — to unpack the secret to building real connection online.

From shifting your mindset away from “What do we want to say?” to “What does our audience actually want?” to understanding why emotional storytelling beats traditional marketing every time, Eric reveals the simple but powerful principles that help any brand stand out.

If you’re ready to rethink how you show up on social media, this episode is your roadmap.

In the latest Sticky Note Marketing Show, Shaheen Samavati, Co-Founder and CEO of VeraContent, shares her expertise on scaling content globally. She dives into how brands can create culturally relevant, multilingual content while maintaining a consistent brand voice. From leveraging AI to streamline workflows to crafting strategic creative briefs, Shaheen offers actionable insights for marketers, entrepreneurs, and agencies looking to expand into new markets.

If you’ve ever felt overwhelmed by the pressure to “post constantly” or keep up with every new social trend, the latest episode of the Sticky Note Marketing Show will feel like a breath of fresh air. This week, host Mary Czarnecki sits down with Ashley DiBiase, founder of Dash Social, to talk about what sustainable content creation really looks like — and why building trust matters more than pumping out posts.

In this conversation, Ashley breaks down how to create scroll-stopping hooks, build a consistent (not exhausting) content rhythm, and empower every member of your team to strengthen your brand’s presence online. Whether you're a small business owner, a marketer, or a founder-led brand, this episode is packed with simple yet powerful shifts that can transform the way you show up.

Tune in for insights that help you create content with intention, confidence, and clarity — without burning out in the process.

Feeling overwhelmed by social media? You’re not alone. In this week’s episode of the Sticky Note Marketing Show, business coach Kate Gilbert shares how to simplify your content, show up consistently, and build real momentum—without burning out. Known as the “hand-holder-slash-butt-kicker,” Kate breaks down her signature sticky-note method, why consistency is more about mindset than algorithms, and how entrepreneurs can stop overthinking and start taking action. If you’re ready for a lighter, simpler approach to showing up online, this episode is your reset.

In today’s fast-paced and noisy business world, true growth isn’t about doing it all alone — it’s about building the right collaborations. 🎯 In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Dave Behar, Founder & CEO of ION Network and Behar Brands, to unpack what makes partnerships thrive.

Dave shares how clarity, simplicity, and authenticity form the foundation of powerful collaborations. From defining shared goals to understanding that “everyone’s an influencer,” he reveals how even small brands can make a big impact through intentional partnerships.

💡 Whether you’re a solopreneur or leading a growing team, this episode will help you rethink how collaboration can drive innovation, visibility, and long-term success.

👉 Read the full post to learn how to build collaborations that cut through the noise and create real impact.

What if your Facebook group could actually bring in consistent clients — without taking over your life? 💡

In the latest episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Michelle Vroom, marketing coach and founder of Market Like a Boss, to reveal how to build thriving online communities that convert.

Michelle shares how she grew a multiple six-figure business while raising three kids — all by simplifying her marketing and focusing on relationships over algorithms. From creating intentional Facebook groups to understanding the power of “lurkers,” she breaks down the strategies that help entrepreneurs attract clients with authenticity and ease.

If you’ve ever felt overwhelmed by complex marketing tactics or inconsistent results, this episode is your permission slip to return to the basics — connection, clarity, and control.

Discover how to turn your expertise into transformational learning experiences with Learning Experience Designer Renee Koster. In this episode of the Sticky Note Marketing Show, host Mary Czarnecki and Renee share how to overcome course creation overwhelm, design with your audience in mind, and build authentic connections that drive real impact. Learn the Roots to Canopy Method and start creating courses people actually finish — and love.