How to Build Courses That Transform — Not Overwhelm: Expert Insights from Renee Koster
In the latest episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Renee Koster, a Learning Experience Designer, Strategist, and founder of Koster Creative Learning & Design, to uncover how heart-centered entrepreneurs can transform their expertise into engaging learning experiences that truly make an impact.
With over 20 years of experience in education and anthropology, Renee helps coaches, consultants, and creatives build courses that people actually finish — and love. 🌿
“What does your audience need right now?”
1️⃣ From Overwhelm to Focus
Renee shares that one of the biggest challenges course creators face is overwhelm. Many entrepreneurs have countless ideas and a strong desire to help, but that passion often leads to overstuffed courses. Her advice? Start by asking:
👉 “What does your audience need right now?”
Focusing on one clear transformation keeps your learners engaged — and your message powerful.
2️⃣ The Roots to Canopy Method
Renee introduces her signature Roots to Canopy Method, a reverse-engineered approach to course design. Instead of starting with content, she encourages creators to begin with their learners’ needs and desired outcomes.
“The content needs the trunk and the roots to hold it up,” she explains.
By grounding your course in strategy, not just content, you create stronger, more meaningful learning experiences.
3️⃣ Creating Connection and Transformation
Renee emphasizes that successful courses aren’t just about information — they’re about connection. Learners thrive when they know their instructor is genuinely invested in their success.
“It’s worth so much more for your learner to feel you care about their transformation, not just the next sale,” she says.
Even small actions, like automated check-in emails or milestone celebrations, can make a course feel personal and supportive.
Whether you’re a coach, consultant, or creative entrepreneur, Renee’s insights remind us that great learning experiences are built on empathy, clarity, and connection — not perfection. 🌱
