How to Turn Your Facebook Group into a Client-Generating Machine (Without Burning Out!): Expert Insights from Michelle Vroom
In this week’s episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Michelle Vroom, a marketing coach and founder of Market Like a Boss, to unpack what it really takes to build a Facebook group that consistently brings in clients — without burning you out.
With over a decade of experience helping women entrepreneurs take control of their client flow, Michelle has mastered the art of simple, relationship-driven marketing. As a mom of three boys who built a multiple six-figure business working just 20 hours a week, she knows firsthand how to balance strategy, structure, and sanity.
““There’s so much freedom that comes with feeling like you’re in control.”
💡 The Return to Basics: Marketing That’s Simple and Human
Michelle believes we’re seeing a powerful shift in marketing — away from complicated funnels and back to connection. “There’s so much freedom that comes with feeling like you’re in control,” she shares. “Marketing has gotten really complicated, and people are overcomplicating it. We’re seeing a return to basics.”
Her approach? Strip away the noise and focus on authentic relationship-building. Instead of chasing trends or algorithms, Michelle encourages entrepreneurs to think about the experience they want people to have when they interact with their brand.
👥 The Power of Small, Intentional Communities
Gone are the days when bigger meant better. “You don’t need a Facebook group of 100,000 people to be successful,” Michelle says. “Smaller, more intentional groups actually convert better — because the depth of the relationship is stronger.”
She likens it to throwing a party: it’s not just about getting people through the door, but creating an experience that makes them want to stay. The key is clarity — know who you’re inviting, why they should join, and how you want them to feel once they’re there.
By focusing on quality over quantity, business owners can turn their Facebook communities into powerful spaces for trust, connection, and conversion.
⏰ Market Simply — in Just 60 Minutes a Day
Michelle’s philosophy is simple: your marketing should fit your life, not the other way around. She built her business during nap times, often working just an hour a day — proof that success doesn’t require hustle, just focus.
Her method centers on consistent, intentional actions that move the needle forward. “It’s not about doing everything — it’s about doing the right things,” she says. And that means showing up consistently, building trust with your audience, and engaging with people in meaningful ways.
👀 The Era of the “Lurker”
One of Michelle’s most interesting insights? Some of your best clients might be the ones who never comment or engage publicly.
“We’re in the era of the lurker,” she explains. “These are people who are quietly watching, learning, and building trust. When they’re ready — they reach out.”
Her advice: don’t be discouraged by low engagement metrics. Stay consistent, keep showing up, and remember that visibility doesn’t always look like validation. The right people are paying attention — even if you can’t see them yet.
💬 Final Thoughts
At the heart of Michelle’s message is empowerment: you can build a business that feels aligned, sustainable, and successful on your own terms.
It’s not about doing more — it’s about doing what matters most. By creating authentic spaces for connection, simplifying your strategy, and trusting the long game, you can attract clients who value what you do and how you do it.
🎧 Tune in to the full episode of the Sticky Note Marketing Show to hear Michelle’s actionable tips on building thriving Facebook groups, simplifying your marketing, and creating a business that gives you both freedom and results.
