How to do Social Media Without Burning Out: Expert Insights from Kate Gilbert
If social media has ever made you want to crawl into a hole and disappear… this week’s episode of the Sticky Note Marketing Show is the one you didn’t know you needed.
I sat down with Kate Gilbert, business coach, creator of Post It Pronto and the 30-Day Sprint, and the woman her clients lovingly call the “hand-holder-slash-butt-kicker.” And let me tell you—Kate brought clarity, simplicity, and a whole lot of truth to the conversation about what it really takes to show up consistently online.
Spoiler: You don’t need a content calendar that looks like a NASA launch plan. You need a system that feels like you.
“You don’t need more strategy. You need more simplicity.”
💛 Why Showing Up Feels Harder Than Ever
Kate opened up about something so many entrepreneurs secretly feel but rarely say out loud: “It’s not that people don’t know how to post… it’s that they’re exhausted by trying to do everything the ‘right’ way.”
Between constantly-changing algorithms, new trends popping up daily, and the pressure to be insightful, entertaining, educational, and aesthetically pleasing all at once—no wonder creators feel drained.
Her message?
👉 You don’t need more strategy. You need more simplicity.
The Magic of the Sticky Note Approach
Kate’s entire philosophy is built around one simple principle:
You only need ONE clear message to start—then build from there.
This is where her signature techniques—like Post It Pronto—come in. Instead of overwhelming yourself with content plans, Kate shows you how to turn everyday ideas, conversations, or even “shower thoughts” into bite-sized posts that connect and convert.
No fancy equipment.
No perfect scripts.
No burnout.
Just a sticky note, a sentence, and a clear intention.
The 30-Day Sprint: Momentum Over Perfection
One of the most powerful parts of the episode was Kate’s take on momentum:
“Most people aren’t lacking talent. They’re lacking proof that they can stick with something long enough to see results.”
Her 30-Day Sprint is less about posting every day and more about building a habit of showing up without the mental drama.
If you struggle with consistency, confidence, or overthinking (hi, that’s all of us), this segment will absolutely hit home.
A Conversation That Feels Like a Reset
This episode is not just tactical—it’s grounding, encouraging, and full of “Oh wow, I needed to hear that” moments. Kate’s blend of compassion and tough love is rare, and she brings it in a way that feels safe, empowering, and totally doable.
If you’ve been:
✨ second-guessing your content
✨ avoiding posting because it feels heavy
✨ wanting a simple way to get back into momentum
This conversation will help you feel lighter, clearer, and ready to take action.
