How to Leverage Your Executive’s LinkedIn Presence: Expert Insights from Ashley DiBiase
If you've ever tried to stay consistent on social media and felt overwhelmed, discouraged, or unsure where to start — you’re not alone. In the latest episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Ashley DiBiase, founder of Dash Social and a seasoned content marketing strategist who has spent nearly a decade helping small businesses and startups build visibility through intentional, value-driven content.
Together, they unpack the realities of sustainable content creation, why trust-building is more important than ever, and how every team member — not just executives — can strengthen brand presence.
Let’s dive into the episode’s biggest takeaways.
“You need to start with a good hook… that one or two sentences that make people stop the scroll.”
1. Start Small: Sustainable Content Beats Burnout
One of Ashley’s most grounding reminders is this:
“You don't want to go full force with five posts a week if you're going from zero to 100. Start small — maybe one post a week or a video every few weeks. Once you feel more comfortable and have the capacity, you can ramp up your content from there.”
So many entrepreneurs attempt to sprint out of the gate, only to burn out within weeks. Ashley emphasizes building a cadence that feels realistic. Consistency matters — but sustainability matters more.
If you’re creating content alone or balancing it with the rest of your business, giving yourself permission to start slow can be transformational.
2. A Strong Hook Is Non-Negotiable
Today’s audiences scroll fast — which means your opening line has to stop them in their tracks.
Ashley explains:
“You need to start with a good hook… that one or two sentences that make people stop the scroll.”
Whether it's a question, a surprising fact, or a bold statement, your hook sets the tone for the entire post. If it doesn’t spark curiosity, your audience won’t stick around long enough to absorb the value you’re offering.
3. Trust Is What Converts — Not Trends
So many brands chase algorithms, hacks, and viral trends. But Ashley breaks down what actually drives conversions:
“Once people feel like they know you, like you, and trust you — that’s when they’re ready to give you their money.”
This is the core of sustainable marketing.
People buy from people.
Not from perfect aesthetics.
Not from constant posting.
Not from viral dances.
Trust is built through authenticity, consistency, and being willing to show a more human side of your brand.
4. Every Team Member Can Strengthen Brand Presence on LinkedIn
One of the most refreshing insights from the episode was this:
“Any person at any company — whether you're an executive or not — can brand their LinkedIn profile to align with company branding.”
This means small businesses have a massive, often untapped advantage:
Your employees can be brand amplifiers.
From branded banner images to shared content guidelines, empowering your team to build aligned LinkedIn profiles increases visibility, credibility, and overall trust.
5. Content Is a Long Game — And That’s a Good Thing
Ashley reminds listeners that content isn’t a race. It’s a relationship-builder.
And relationships take time.
Instead of trying to post everywhere, every day, she encourages business owners to:
Choose platforms that align with business goals
Repurpose content intelligently
Using storytelling to humanize your message
Focus on value over volume
When you shift from “I have to post” to “I get to connect,” everything changes.
Final Thoughts
This conversation is a must-listen for any small business owner, founder-led brand, or marketing team looking for a more grounded, strategic approach to content creation. Ashley brings clarity and calm to a space that can often feel overwhelming — and her advice is refreshingly practical.
If you're ready to create content with purpose (and without burnout), this episode has gems you can apply immediately.
