How To Scale Your Content Into New Markets (Without Losing Your Brand Voice!): Expert Insights from Shaheen Samavati
In today’s fast-paced digital landscape, creating content that resonates across multiple markets is no small feat. On the latest episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Shaheen Samavati, Co-Founder and CEO of VeraContent, to discuss how brands can successfully scale their content while maintaining authenticity and a cohesive brand voice.
“AI is a tool to enhance creativity, not replace it.”
Shaheen, who leads a talented team managing multilingual content and social media for international brands, shares her expertise on adapting content for diverse audiences. She emphasizes that simply translating content is not enough — understanding cultural nuances, audience behaviors, and local market trends is key to creating meaningful connections.
A central theme of the episode is the role of AI and technology in modern content creation. Shaheen explains how her team uses AI-powered tools to handle repetitive tasks, refine messaging, and support creative workflows, allowing writers to focus on storytelling and brand alignment. She stresses that AI should enhance human creativity, not replace it, and that training teams to use these tools effectively is crucial for success.
Another key insight from Shaheen is the importance of strategic creative briefs. She shares that knowing a brand inside and out is essential for producing content that aligns with its values, tone, and goals. By developing clear processes, style guides, and multilingual briefs, VeraContent ensures every piece of content, regardless of language or market, reflects the brand consistently.
Shaheen also highlights the challenges of international content marketing, from local regulations to cultural sensitivities, and encourages brands to start small, test strategies in one market, and scale thoughtfully.
Whether you’re a marketer, entrepreneur, or agency professional, this episode is packed with practical insights on leveraging technology, AI, and strategic planning to grow your brand globally.
🎧 Listen to the full episode here: Sticky Note Marketing Show with Shaheen Samavati
📘 Go deeper with Shaheen’s free resource: Ultimate Guide to Multilingual Social Media
Key Takeaways:
AI is a tool to enhance creativity, not replace it.
Deep brand understanding is essential for effective creative briefs.
Cultural insights and localization are critical when expanding into new markets.
Start small, test, and scale thoughtfully for sustainable growth.
