If your marketing feels like it should be working—but isn’t fully connecting—you may be missing a crucial piece. In the latest episode of the Sticky Note Marketing Show, brand strategist and Brand Desire author Kevin Perlmutter explains why traditional brand strategy often falls short and how emotional insight drives real customer decisions. From understanding your audience’s true motivations to uncovering shared emotional connection, this conversation challenges outdated, persuasion-based marketing and offers a smarter, more human approach to brand growth.

Sales and marketing want the same thing—growth and revenue—but too often, they work against each other instead of together. In this episode of the Sticky Note Marketing Show, sales development expert Gabe Lullo breaks down why this “at-war mindset” creates leaky funnels and unqualified pipelines, and how adopting an SDR mindset can change everything. From redefining what a qualified lead really is to understanding why timing matters more than pressure, Gabe shares practical insights that help teams improve handoffs, nurture leads more intentionally, and turn real conversations into predictable growth.

What does it take to create social content people actually care about?
In this week’s Sticky Note Marketing episode, Mary sits down with Eric Gray — the social strategist behind EA Sports and Universal Studios — to unpack the secret to building real connection online.

From shifting your mindset away from “What do we want to say?” to “What does our audience actually want?” to understanding why emotional storytelling beats traditional marketing every time, Eric reveals the simple but powerful principles that help any brand stand out.

If you’re ready to rethink how you show up on social media, this episode is your roadmap.

In the latest Sticky Note Marketing Show, Shaheen Samavati, Co-Founder and CEO of VeraContent, shares her expertise on scaling content globally. She dives into how brands can create culturally relevant, multilingual content while maintaining a consistent brand voice. From leveraging AI to streamline workflows to crafting strategic creative briefs, Shaheen offers actionable insights for marketers, entrepreneurs, and agencies looking to expand into new markets.

If you’ve ever felt overwhelmed by the pressure to “post constantly” or keep up with every new social trend, the latest episode of the Sticky Note Marketing Show will feel like a breath of fresh air. This week, host Mary Czarnecki sits down with Ashley DiBiase, founder of Dash Social, to talk about what sustainable content creation really looks like — and why building trust matters more than pumping out posts.

In this conversation, Ashley breaks down how to create scroll-stopping hooks, build a consistent (not exhausting) content rhythm, and empower every member of your team to strengthen your brand’s presence online. Whether you're a small business owner, a marketer, or a founder-led brand, this episode is packed with simple yet powerful shifts that can transform the way you show up.

Tune in for insights that help you create content with intention, confidence, and clarity — without burning out in the process.

Feeling overwhelmed by social media? You’re not alone. In this week’s episode of the Sticky Note Marketing Show, business coach Kate Gilbert shares how to simplify your content, show up consistently, and build real momentum—without burning out. Known as the “hand-holder-slash-butt-kicker,” Kate breaks down her signature sticky-note method, why consistency is more about mindset than algorithms, and how entrepreneurs can stop overthinking and start taking action. If you’re ready for a lighter, simpler approach to showing up online, this episode is your reset.

In today’s fast-paced and noisy business world, true growth isn’t about doing it all alone — it’s about building the right collaborations. 🎯 In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Dave Behar, Founder & CEO of ION Network and Behar Brands, to unpack what makes partnerships thrive.

Dave shares how clarity, simplicity, and authenticity form the foundation of powerful collaborations. From defining shared goals to understanding that “everyone’s an influencer,” he reveals how even small brands can make a big impact through intentional partnerships.

💡 Whether you’re a solopreneur or leading a growing team, this episode will help you rethink how collaboration can drive innovation, visibility, and long-term success.

👉 Read the full post to learn how to build collaborations that cut through the noise and create real impact.

What if your Facebook group could actually bring in consistent clients — without taking over your life? 💡

In the latest episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Michelle Vroom, marketing coach and founder of Market Like a Boss, to reveal how to build thriving online communities that convert.

Michelle shares how she grew a multiple six-figure business while raising three kids — all by simplifying her marketing and focusing on relationships over algorithms. From creating intentional Facebook groups to understanding the power of “lurkers,” she breaks down the strategies that help entrepreneurs attract clients with authenticity and ease.

If you’ve ever felt overwhelmed by complex marketing tactics or inconsistent results, this episode is your permission slip to return to the basics — connection, clarity, and control.

Discover how to turn your expertise into transformational learning experiences with Learning Experience Designer Renee Koster. In this episode of the Sticky Note Marketing Show, host Mary Czarnecki and Renee share how to overcome course creation overwhelm, design with your audience in mind, and build authentic connections that drive real impact. Learn the Roots to Canopy Method and start creating courses people actually finish — and love.

In this week’s episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Greg Licciardi, Vice President of Sponsorships and Partner Programs at the ANA and author of The Holy Grail of Marketing, to unpack what truly drives success in the age of AI.

From a fun Wendy’s moment that sparked his “holy grail” insight 🍔 to lessons from brands like e.l.f. Cosmetics and Harry’s Razors, Greg reveals how today’s top marketers are combining authentic storytelling, data-driven strategy, and AI innovation to reach the right audience at the right time.

He reminds us that while AI can optimize performance, it’s the human touch that builds lasting connections. “Authenticity,” Greg says, “is what separates good marketing from great marketing.”

In the latest episode of the Sticky Note Marketing Show, sports broadcaster and communication strategist Jen Mueller shares how lessons from the NFL sidelines and MLB dugouts can transform the way we communicate in business. From why not all questions are equal, to the surprising power of yes/no questions, Jen reveals practical strategies that help leaders, sales professionals, and teams build trust, accelerate conversations, and create meaningful connections.

In the latest episode of the Sticky Note Marketing Show, sports broadcaster and communication strategist Jen Mueller shares how lessons from the NFL sidelines and MLB dugouts can transform the way we communicate in business. From why not all questions are equal, to the surprising power of yes/no questions, Jen reveals practical strategies that help leaders, sales professionals, and teams build trust, accelerate conversations, and create meaningful connections.

Many businesses waste valuable time and money on marketing campaigns that don’t deliver. In this episode of the Sticky Note Marketing Show, Julie Wieler—StoryBrand Certified Guide and founder of WMCco—shares why most campaigns fail, how to clarify your audience and message, and the power of data-driven strategies to scale with confidence.

In the latest episode of the Sticky Note Marketing Show, we unpack what it really takes to build aligned teams and authentic stories in business. From avoiding the trap of bland “consensus marketing” to staying curious and positioning your brand as the guide—not the hero—this episode shares practical insights on creating marketing that truly connects.

In this episode of the Sticky Note Marketing Show, consultant Layne Quinn shares how businesses can grow smarter by focusing on clarity, alignment, and sustainable systems. From her Three Ws framework (What, Why, Way) to practical advice on optimizing resources and building membership programs, Layne offers actionable strategies for entrepreneurs who want to scale without losing focus.

One of the biggest game-changers in business isn’t just strategy or systems—it’s joy. When you truly love what you do, it shows up in your leadership, your team culture, and the results you create. As Katie Gray shared on the Sticky Note Marketing Show, surrounding yourself with like-minded people and eliminating toxicity from the workplace can transform not only how you work, but how you live.

At the end of the day, success is more than numbers—it’s about building something that brings fulfillment every single day.

In today's fast-paced world, many of us feel the pressure to be constantly "on." We push ourselves to work harder, achieve more, and be perfect in every aspect of our lives. But what happens when that motivation wanes? When the curve takes a dip and we feel ourselves on a downward slope?

Andrew Seidman, a seasoned go-to-market strategist and former professional poker player, offers a refreshing perspective. He reminds us that it's okay to not feel perfectly motivated every day. Life, much like a poker game, has its ups and downs. You can make all the right moves and still not win every hand.

Instead of fighting the current, Andrew suggests we "give ourselves a break." Recognize that the curve will turn back up again. The key is to zoom out and see the bigger picture, rather than focusing solely on the present moment's struggles. This mindset, honed at the poker table and applied in the boardroom, is a powerful tool for navigating the inevitable fluctuations of both work and life.

Feeling stuck in the daily grind of your business? In this episode of the Sticky Note Marketing Show, Caitlin Harris, founder of Momentum with Caitlin, shares how to shift from survival mode to sustainable momentum. Learn how systems, strategy, and soul work together to help you lead like a true CEO—without burning out. Whether you're building from scratch or scaling to your next level, this conversation is your permission to simplify, align, and thrive.

Ever feel awkward striking up a conversation at a networking event or unsure how to connect with someone new at work? In this episode of The Sticky Note Marketing Show, host Mary Czarnecki chats with journalist and storytelling expert Trish Glose, who shares practical, confidence-boosting tips for talking to anyone—whether you're a team leader, entrepreneur, or just trying to make a new friend on vacation.

From starting with easy questions to mastering the art of listening (with both your ears and your eyes), Trish offers a crash course in authentic connection. You’ll also learn how to gracefully end conversations, introduce people the right way, and use storytelling to build team culture—even in hybrid work environments.

What if 1% is all it takes to unlock 10x growth? 💡

In this episode of the Sticky Note Marketing Show, we dive deep into the mind of eCommerce growth strategist Sabir Semerkant—trusted by giants like Gary Vee, Neil Patel, and brands like Canon and Sour Patch Kids. With over $1B in revenue generated, Sabir breaks down his playbook for building high-growth, data-driven businesses in today’s competitive online market.

From his powerful 1% daily improvement mindset, to the real reason why gross margin—not just revenue—is the lifeblood of your business, this blog breaks down three of his most game-changing lessons for scaling your brand the smart way. Whether you're just starting or ready to take your eCommerce business to the next level, Sabir's strategies are a must-read (and must-execute). 🚀